There is one sales technique you rarely see in the software business, especially from components vendors, and that’s offering a sale. I have no idea is this will work but you don’t know unless you try. So for the month of April I’m offering a 25% discount on all Component Factory sales. That includes renewals as well as new purchases.
Although the sale started on the 1st April I decided to wait until the 2nd before adding a blog entry. I didn’t want people to think it was some sort of twisted April Fool’s Joke. I will post a forum message and notify my list of email subscribers in order to spread the message far and wide. I suspect the email list is where most extra sales will come from, if there are any, as it represents a large pool of developers that have not bought but expressed an interest at some point in the past
In order to make this work I need to increase the number of orders by 33% in order to cover the fact each sales is worth 25% less. Anything above 33% represents an actually benefit from having a sale. I will let you know at the end of the month how it works out.