There is one sales technique you rarely see in the software business, especially from components vendors, and that’s offering a sale. I have no idea is this will work but you don’t know unless you try. So for the month of April I’m offering a 25% discount on all Component Factory sales. That includes renewals as well as new purchases.
Although the sale started on the 1st April I decided to wait until the 2nd before adding a blog entry. I didn’t want people to think it was some sort of twisted April Fool’s Joke. I will post a forum message and notify my list of email subscribers in order to spread the message far and wide. I suspect the email list is where most extra sales will come from, if there are any, as it represents a large pool of developers that have not bought but expressed an interest at some point in the past
In order to make this work I need to increase the number of orders by 33% in order to cover the fact each sales is worth 25% less. Anything above 33% represents an actually benefit from having a sale. I will let you know at the end of the month how it works out.
April 3rd, 2009 at 2:18 am
Good luck with this.
IMHO, I would prefer to see a competitve upgrade path for existing users as opposed to a completely new purchase.
John.
April 3rd, 2009 at 8:30 am
Existing customers can renew this month at a 25% discount and any customer that wants to upgrade to a higher option can do so for the difference in the prices. Given the prices are lower this month it means an upgrade is also cheaper. So existing customer benefit as well.