For me the hardest part of marketing is reaching the target audience, in our case .NET WinForms application developers that might find the Krypton components of value. 

The free Krypton Toolkit is the main marketing channel for Component Factory. By offering a free library of professional controls I hope that word of mouth will spread the company name and knowledge of our commercial controls. But not all developers will stumble across the Toolkit or have it recommended by a friend.

My second channel for reaching developers is the use of Google Adwords. I have been using AdWords for over six months and it definitely helps reach developers that would otherwise never have downloaded the Toolkit. By setting up the conversion tracking I can see exactly how much it costs to get each new downloader and then compare this with the average sales value of a download. By keeping the first less than the second I know that it generates positive revenue.

This week we now have a third channel up and working, our first reseller offering the Krypton components for purchase. ComponentSource.com is the largest online reseller of developer components and will reach another group of purchasing developers that would not otherwise have heard of Krypton. You can check out my product listing by clicking this image….

By having three different ways of reaching the target audience I hope to keep expanding the already large community of developers using Krypton Toolkit in their projects.

This entry was posted on Friday, November 2nd, 2007 at 7:21 pm and is filed under MicroISV. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.